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Digital marketing is the practice of promoting products, services, or brands using online channels like search engines, social media, email, and websites. It helps businesses reach a wider audience, build brand awareness, and generate sales in a measurable and cost-effective way.
• Definition: Digital marketing (also called online marketing) is the use of digital platforms and technologies to connect with customers.
• Goal: To attract, engage, and convert audiences into loyal customers.
• Examples: Ads on YouTube, Instagram campaigns, Google search results, email newsletters.
• Search Engine Optimization (SEO): Improving website visibility on Google.
• Content Marketing: Creating blogs, videos, infographics to attract audiences.
• Social Media Marketing: Promoting on platforms like Facebook, Instagram, LinkedIn.
• Email Marketing: Sending personalized messages to customers.
• Pay-Per-Click (PPC) Advertising: Paid ads on Google or social media.
• Affiliate Marketing: Partnering with others to promote products.
• Influencer Marketing: Collaborating with influencers to reach niche audiences.
• Analytics & Data: Tracking performance to optimize campaigns.
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